For AP Group CEO Moller-Maersk, the container shipping industry will have to conduct a "seismic change" in the form of a deal if it wants to keep up with the progress of digitization and maintain a fluid relationship of trust with its customers - this change, explained Soren Skou, will have to be made towards the model used by the airlines.

 

Speaking at the Singapore Maritime Lecture last Thursday, Soren Skou said that the growing apology for digitization - and its logical introduction to the container shipping business model - has transfigured the way carriers deal with the clients. For the leader of the A.P. Moller-Maersk group, the course points to a much more standardized transactional process than complex business.

 

This step devised by Soren Skou would entail major changes in the current relationship between the container line and its customers across the breadth of the transaction, from reservation to delivery. "We need to standardize and centralize and move away from global business and what we call paper rates. This means that it is time for a seismic change in the industry - it means we have to stop trading all the parameters of a transaction, "he added. Continuing with the comparison of airlines, the CEO asked the audience to imagine an airline operating in the same way that container lines operate today: "Imagine an airline in which one in four passengers never appear before departure without any cost, "Skou said, criticizing the culture of the call in the show of cargo and the benevolence shown by the band of the shipping companies.

 

Source, Revista Cargo.