It may seem like a paradox, but artificial intelligence can even help brands become more human. Who says it is Kevin Lindsay, Director of Product Marketing & Strategy of Digital Experience at Adobe.

 

According to the professional, in an article published by ClickZ, digital marketers have difficulties in presenting more human experiences to those who interact daily with brands: it is necessary to have the right solution in the right environment and at the ideal moment. In this context, it may be particularly useful to combine human empathy with the power of automation. Based on a presentation by Erman Roman, president of ERDM Corp., Kevin Lindsay indicates that the focus of the brands should turn to P2P communication, that is, person to person. Artificial intelligence allows you to get to know the consumer better and offer them what they need at any moment.

 

The same person indicates that the first step is to bet on the data. Before thinking about what artificial intelligence can offer, it is important to build a strong database that can support the work of the new technology.

 

"Of course we are on the verge of moving from customer experience to a human experience," concludes Kevin Lindsay.

 

Source, Marketeer.